Positioning, is a deliberate act of taking a position, based on a strong underlying purpose, and sticking with it till the purpose is achieved.
Taking a position calls for multiple perspectives, variant and invariant, the lighthouse position versus the positions that the ship takes on its course.
When an invariant position based on a strong underlying purpose is absent, the potential of the organization is not challenged, and unless we challenge, stretch, we do not create the conditions for the potential to be expressed.
Positioning for Success is a deliberate act, and involves the careful designing and laying of the foundation upon which all activities of the organization is built. Done properly, it will act as a strategic driver of competitive advantage for companies.